New Laundry Detergent Recommendation

I just received an e-mail from my sister about a new laundry detergent she just discovered...Cheer Bright Clean, she said she just used it on her white bathroom rugs and they were so bright and white and she did not have to use any bleach. Thought I would pass this on while I was thinking about it. I can't wait to get some of this and try it on my whites, I bleach everything to death. I also hate using bleach on my old table linens and will be excited to see if this will take the stains out they get when you have not used them in a while. I will report back on my findings. I love a good cleaning tip.